CATCH Carbon Catcher Project.
We were approached by CATCH and the Humber Industrial Cluster Plan to develop a campaign in collaboration with Docks Beers to raise awareness and understanding of industrial decarbonisation and carbon capture in the Humber region.
Our designer Kirk created a new superhero character named “Carbon Catcher” and illustrated a short comic strip that would be used as artwork for a new Low Carbon craft beer and educational website.
The campaign is featured across different media channels, including beer cans, beer mats, a dedicated landing page and a 6′ tall cutout of the hero character. We incorporated a QR code on the cans, beer mats, and the Carbon Catcher’s belt on the cut-out which leads people to the landing page and provides more information on the campaign.
![Green Carbon Catcher fights climate change with their innovative Carbon Catcher Project.](https://sourcefourdesign.co.uk/wp-content/uploads/2023/03/carbon-catcher-1.jpg)
![A shelf holding a collection of carbonated beer cans.](https://sourcefourdesign.co.uk/wp-content/uploads/2023/03/carbon-catcher-3.jpg)
![Green Carbon Catcher Character with carbon emissions catch project - the capture - Catch.](https://sourcefourdesign.co.uk/wp-content/uploads/2023/03/carbon-catcher-2.jpg)
![Carbon crush pilsner.](https://sourcefourdesign.co.uk/wp-content/uploads/2023/03/carbon-catcher-4.jpg)
![Low carbon IPA brewed as part of the Carbon Catcher Project.](https://sourcefourdesign.co.uk/wp-content/uploads/2023/03/carbon-catcher-5.jpg)
![Two men posing in front of a Green Carbon Catcher Character with carbon emissions catch project. promoting the CATCH project.](https://sourcefourdesign.co.uk/wp-content/uploads/2023/03/carbon-catcher-6.jpg)
![The Carbon Catcher Project is desperately trying to catch the escaped critters causing havoc.](https://sourcefourdesign.co.uk/wp-content/uploads/2023/03/carbon-catcher-7.jpg)
![Enter the Carbon Catcher Project.](https://sourcefourdesign.co.uk/wp-content/uploads/2023/03/carbon-catcher-8.jpg)
![A comic strip featuring a Green Lantern using the Carbon Catcher Project to capture a Yellow Ball.](https://sourcefourdesign.co.uk/wp-content/uploads/2023/03/carbon-catcher-9.jpg)
![An image of a comic book cover featuring the expression "nooooooooooooo" referring to the Carbon Catcher Project.](https://sourcefourdesign.co.uk/wp-content/uploads/2023/03/carbon-catcher-10.jpg)