After a competitive pitch process involving several agencies, Sourcefour emerged victorious, winning the contract for full brand development for EFAB (An EQUANS Company). Having presented our creative concepts and strategy to the client’s board through several stages, our team demonstrated our ability to guide EFAB through a top-to-bottom rebrand.
EFAB commissioned Sourcefour to guide them through a comprehensive rebranding initiative. Our talented team collaborated closely with EFAB throughout the process to ensure alignment with their vision and business goals.
Starting with extensive discovery and research, we developed EFAB’s new brand platform from the ground up. This included defining their positioning, proposition, taglines, mission and overarching goals. With a solid foundation in place, we moved on to creating a full brand strategy and marketing plan to bring the brand to life.