CATCH Carbon Catcher Project.
We were approached by CATCH and the Humber Industrial Cluster Plan to develop a campaign in collaboration with Docks Beers to raise awareness and understanding of industrial decarbonisation and carbon capture in the Humber region.
Our designer Kirk created a new superhero character named “Carbon Catcher” and illustrated a short comic strip that would be used as artwork for a new Low Carbon craft beer and educational website.
The campaign is featured across different media channels, including beer cans, beer mats, a dedicated landing page and a 6′ tall cutout of the hero character. We incorporated a QR code on the cans, beer mats, and the Carbon Catcher’s belt on the cut-out which leads people to the landing page and provides more information on the campaign.
