NLaG NHS Trust - Brand Values.
SourceFour, working in partnership with the Pride & Respect conducted research to find if the original values of the Trust – “together we care, we respect & deliver” – still had as much meaning to the NLaG teams as when they were first introduced.
We engaged widely across the Trust to ask one question – “what are the top three values that are most important to you at work?”; and from the 800 responses received we helped to develop newer, updated values of Kindness, Respect and Courage, with ‘Courage’ being a driving force.
We were also tasked with creating a series of training videos focused around real life scenarios and the possible outcomes. The S4 team arranged and oversaw the whole process from recruiting actors, sourcing locations, full art direction, filming and editing. Which resulted in the production of a highly polished but realistic set of training videos which will be used to educate current and newly recruited staff to the NHS.