Ascend Payroll.
When the founders of a new managed payroll business were looking for an agency partner to help them launch their new business into a highly competitive, and saturated market, Sourcefour were the first choice. The timescales were tight, the ambitions lofty and it needed a full end-to-end service including marketing, design, copywriting, web, animation, video production and digital marketing.
Our Director of Marketing, Alison, worked with the founders to develop a compelling brand positioning, messaging framework and content tone of voice..
Creative Director, Kirk, then created a brand that challenged the status quo of the sector, which was highly corporate with little differentiation between providers. The use of bold colours and quirky sticker designs to carry the key messages proved highly impactful and translated across all media, including web, print, exhibitions, social media and video.
